This bilingual tax company was started over 15 years ago by an immigrant to the US who initially named his business “Taco Taxes” due to his primarily Hispanic client base. However, after many years building a successful tax business, it was time to re-brand and modernize the business in order to make their services more inviting to a wider audience.
Taco Taxes opted to drop the “o” and become Tac Taxes, but wanted to retain some elements of their branding to avoid confusing current clients. I created a new logo using a similar but updated green hue, utilized a more modern sans serif typeface, and helped them to develop a clean and simplified brand identity that retained the recognizable check mark but with a fresh look.
